Successful PPC account managers have to wear many hats. They’re analysts, mathematicians, marketing gurus and creative writers. It can be tough to shift gears so frequently when working in an account. How many times have you thought to yourself, “Wouldn’t it be nice to have an ad text generator to spit out ad creative on command?”
Sure, it would be nice, but it certainly wouldn’t be effective. While we can definitely identify the most critical components that should appear in every PPC ad, building them with a cookie-cutter approach won’t score you those coveted 9 and 10 Quality Scores.
An automated ad created by an ad text generator misses the mark because it doesn’t truly engage the target market. As the expert on your business, you know your ideal prospects inside-out and can develop ads that truly resonate with them.
Sound time consuming? Luckily, WordStream’s Ad Builder can help you create effective ads in just a few minutes. We’ll give you the guidance you need to ensure your ads include all of the important PPC components and follow best practices. All you need to do is craft the language to get your target prospects excited about your product! Let’s dive in to review exactly how it works.
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