The route to success in nearly everything requires the use of the correct tools – from repairing an iPhone screen to software development. And this statement couldn’t be truer in the world of SEO.
Every well-executed SEO campaign needs to begin with the very best tools – ones that allow valuable discovery information through keyword research, link building techniques, competitive analysis, and in-depth reporting.
Search engine algorithms are constantly changing, creating an ever-shifting environment for SEOs as they attempt to improve organic rankings and site authority. So the better the tools, the more effective the results.
The following list of tools are a must for optimization of any website, from technical aspects like 404 errors and the quality of other sites linking to you, to theme-related keywords when building out content.
Top 10 Most Effective SEO Tools in 2017-8
SEMrush (Free with Paid Upgrades)
SEMrush has multiple uses, but it’s primary role for LSEO is finding keyword and keyword phrases. The database has over 35 million keywords and keyword phrases available, which can help set search results apart from the competition.
The tool shows keyword/keyword phrase monthly volume; KD (how difficult it would be to rank for); cpc (average cost per click for PPC use); Com. (competitive density); Results (how many websites rank for it); Trend (the keywords trends over the past 12 months); and SERP (snapshot of the keyword results page).
SEMrush can also help you discover technical issues, track your website’s rank, and provide an insight into what competitors are doing. And it’s also very user friendly. Small business owners to market researchers can have no problem operating SEMrush.
The only downside to using SEMrush is that the tool doesn’t provide enough campaign tracking features.
Moz (Free Resources, Paid Tools)
Moz is SEO software tool that allows you to do a variety of things, and also features loads of education on everything within the digital marketing space.
Moz provides four different products: Moz Pro, which is for boosting online visibility; Moz Local, which is for increasing online visibility for local searches; Moz Content, which is meant to increase content strategy; and, finally, Followerwonk, which is a way to optimize your social media presence.
Almost anyone can use Moz – it’s meant for beginners and experts at SEO.
Yoast (Free, with Paid Upgrades)
Yoast is twofold – it offers an amazing WordPress tool that LSEO recommends to everyone on the WordPress platform, and also has an audit/review tool that takes a deep look at websites.
With Yoast, you have a variety of options of SEO website reviews you can choose from. These options change in price and what level of how much you want Yoast to do for you. The cheapest option is $699 for the Silver SEO Review; with this review, you will have insights on how to improve your SEO; optimize content; optimize code; and improve site speed.
Aside from the cheapest option, the most expensive package is the Diamond SEO Review. With Diamond SEO Review, you get the platinum review, and three Yoast SEO books included. All of the website reviews cover six weeks of support.
Google AdWords Keyword Planner (Free)
The Google Keyword Planner helps you find keywords for your Google AdWords campaign –
The tool helps you find keywords, provides a CPC of what they are worth, and how they perform. This tool is not only for Adwords help, though; the Keyword Planner tool can be used for SEO organic keyword research.
Searchmetrics delivers SEO and content marketing analysis, and rates websites on online visibility. The Germany-based company also provides tools and insights on how to increase visibility.
The cheapest search engine project with Searchmetrics is $69 per month, but the others vary in pricing and you have to contact Searchmetrics to get a quote. This is a very handy tool for websites that have an international reach considering the Searchmetrics can target different markets throughout the world.
Majestic is LSEO’s go-to backlink analysis tool. Not only can you monitor the quality of backlinks to your site, you can also check the authority of other websites that you are trying to link to. To use this tool, you have to choose a subscription plan, which could be the gold, silver, or platinum plan.
Raven Tools (Free, with Paid Upgrades)
Raven Tools is an online SEO tool that allows you to track your ad campaign online. Because Raven Tools is an online tool, you can access content from your ad campaign at any given moment.
With Raven Tools, you can keep track of at least 20 different projects, and keep track of what your competitors are doing in their campaigns and SEO.
SEO Workers Analysis Tools (Free)
This tool allows you to plug in a page or post URL, whether it’s yours or someone else’s, and create a full report. The report is easy to read, and you can see how well you are doing and what needs to be fixed. This is super ideal for competitor analysis; you can see what’s working for others in regards to pages you’re trying to rank for, and be able to create something better.
SEO Workers Analysis Tools
BuzzSumo (Free, with paid upgrades)
At most, Buzzsumo is not particularly a SEO tool, but rather a social media tool. BuzzSumo is best to spark ideas for creating content. It also is a perfect tool to analyze what headlines are working for stuff to go viral.
Authority Labs (Paid)
Authority Labs is an SEO tracking tool that tracks the history of keywords and how often they are used. The tool allows you to see the progress of keywords that you use, and also how well they are doing for competitors.
Think of it as a monitor of current performance, which you can track daily for your own business and your competitors.